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What are niche sites and why this quiet side hustle is creating millionaires?

Jenn Leach
4 min readDec 5, 2022
Photo by Joshua Mayo on Unsplash

A niche site is a website built around a topic. The content created for the website is based solely around the topic and it can be anything like:

  • Hydroponic gardening
  • Pickleball
  • Curly hair maintenance
  • California travel

The list goes on and on.

I’ve personally created niche sites around budget travel, budgeting and finance, blogging, and more.

Niche sites are killing it because it’s a way to reach a targeted audience, build out a platform through your content site and make money.

Some successful niche sites I’ve seen have been on swimming pool cleaning, dating websites, etc.

Here’s how you get started in this…

How to get started with niche sites?

First, you’re going to pick a niche.

You’ll want to put some research into this to make sure there’s a large enough audience for the topic you choose.

I use tools like Ahrefs and SEMRush but, there are free tools like Ubersuggest and others that you can explore.

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Jenn Leach
Jenn Leach

Written by Jenn Leach

A coffee obsessed, Netflix binge watching cat mama writing over at https://www.millennialnextdoor.com. 📩 jenn@millennialnextdoor.com

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