I’ve been website flipping for 7 years — Here’s what I’ve learned

Jenn Leach
3 min readFeb 14, 2024
Photo by Andrew Neel on Unsplash

Website flipping!

I stumbled onto flipping websites 7 years ago and I haven’t looked back since. Website flipping is about selling sites at a greater price than your acquisition.

For example, I commonly invest about $20 into building websites that I flip for $250 to $400 each. My sale price of $400, for example, exceeds my acquisition/initial cost of $20.

The profit margins on flipping websites can be quite large, as you can see.

Flipping actually exists in a ton of industries from real estate to retail, autos, and a lot more.

It’s a fun, fruitful and rewarding business that I’m really grateful to be in. After nearly a decade in website flipping, here are seven things that I’ve learned along the way.

5+ Things I Learned from Website Flipping

1. Quality over quantity

It’s not about how many words you have on your site necessarily but, more so the quality of your content.

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