I’ve been website flipping for 7 years — Here’s what I’ve learned

Jenn Leach
3 min readFeb 14, 2024
Photo by Andrew Neel on Unsplash

Website flipping!

I stumbled onto flipping websites 7 years ago and I haven’t looked back since. Website flipping is about selling sites at a greater price than your acquisition.

For example, I commonly invest about $20 into building websites that I flip for $250 to $400 each. My sale price of $400, for example, exceeds my acquisition/initial cost of $20.

The profit margins on flipping websites can be quite large, as you can see.

Flipping actually exists in a ton of industries from real estate to retail, autos, and a lot more.

It’s a fun, fruitful and rewarding business that I’m really grateful to be in. After nearly a decade in website flipping, here are seven things that I’ve learned along the way.

5+ Things I Learned from Website Flipping

1. Quality over quantity

It’s not about how many words you have on your site necessarily but, more so the quality of your content.

Also, the quality of your traffic matters, too. I’ve had social media traffic and SEO-based traffic.

SEO traffic is much more favored and SEOs and investors consider it more quality than social traffic.

2. Be patient

Website flipping doesn’t necessarily happen overnight, though it can in some situations.

Be patient with the process.

There’s going to be some back and forth between you and potential investors. It might take weeks or months for your site to sell instead of the days you thought in your head. Be patient with the process.

3. Market research and niche selection matters