I finished my January pitch challenge early

Spoiler alert: It worked!

Jenn Leach
4 min readJan 28, 2022


Photo by Jodie Cook on Unsplash

In January I set out to do my second cold pitch challenge ever.

My first challenge happened late last year. I set out to pitch a whopping 200 companies for brand deals. Sadly I failed and only pitched 1/4 of that but I did smash my conversion rate goal and I did make money.

That challenge was crazy.

I realized that I overextended myself during a super busy time, the holidays. I don’t know what I was thinking.

This time, I thought I’d give it another try but scale it back a bit. I set out to pitch 25 companies and not only did I succeed but I finished early!

Here’s how I did it…

Pitching 25 companies for brand deals

This is more than just emailing a company begging them to work with you.

The goal is for a partnership campaign to be born and be mutually beneficial to everyone involved.

For the brand, they get exposure to the creator’s audience, increase their brand awareness and make conversions.

For the creator, they get to share cool and interesting brands with their audience that would be helpful to them and make money in the process.

For example, a vegan baking creator might partner with a coconut condensed milk company that they make recipes with.

Or, a fashion/style creator might partner with a watch brand to show a stylish accessory their fans might love.

Pitching brands takes work. Here’s a little behind-the-scenes into my process…

How to pitch 25 companies

First, you begin by defining your niche. You should know this already but if not, sit down and look at what you do, what kind of content you create, and who your target audience is.



Jenn Leach

A coffee obsessed, Netflix binge watching cat mama writing over at https://www.millennialnextdoor.com. 📩 jenn@millennialnextdoor.com