Hi Jennifer, you make a great point. This Tik Tok account is faceless, though. I don't show my face at all so, my appearance doesn't come into play. But, I think the account is attractive. I film high-quality video and I style my thumbnails like Pinterest pins. There's definitely a theme happening. I started posting about a trending, relevant topic that was growing in interest when I started (still is). I haven't publicly announced the niche on Medium but, I talk about it in my faceless Tik Tok ebook and case study bonus.