Hey Francis, great questions. I do a lot of networking online - Facebook, Medium, Tik Tok, Pinterest, YouTube, community-based sites, etc. I also check out startup companies that are new and offering cool/useful products my audience might like (I go to Angel.co for this). Through all this, it helps me identify products/tools out there that might serve my audience best. If you don't know where to start, going to an affiliate network like Shareasale and then looking at the category that fits your niche to review all the affiliates, might be a good place to start. I like to think I'm kind of similar to my audience too, so if something sparks my interest, I'll research the idea more and find an affiliate product. Not all affiliates require a large following. Thanks for commenting!