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Fathom Analytics Review: Is it Worth It?
I discovered a GA4 alternative called Fathom Analytics and this is my Fathom Analytics review.
After joining a business Facebook group in my niche, some people were talking about Fathom Analytics. It sparked my curiosity because it’s a Google Analytics alternative.
Ever since Google Analytics switched over to their new GA4 format, it’s been the bane of my existence.
It’s challenging to look at all the data, I spend way more time navigating through all the pages and I can never get exactly what I need.
I just dealt with it, not really considering looking at a Google Analytics alternative. Then Fathom Analytics comes along and I jumped on board, testing out their 14-day trial. Here’s how it’s going so far…
What is Fathom Analytics?
Fathom Analytics is a Google Analytics alternative. You get a short string of code from them for your site that you paste into the head section of your site and it instantly starts recording your website visits!
The dashboard is simple, sleek and modern. It’s easy to see:
