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Are Faceless Businesses The New Thing?

A look into this new faceless era people are going nuts over

Jenn Leach
3 min readMar 7, 2024
https://www.pexels.com/photo/woman-hidden-face-behind-opened-book-6775232/

I’ve been talking about faceless TikTok forever, it feels like. It’s kind of how I’ve always done social media. I just generally don’t show my face.

That’s because, honestly, I’m lazy.

Creating a face-forward social media video is a lot of WORK.

  • Filming in the right light
  • Writing, practicing, and reciting a script
  • Heavy editing

I began this faceless TikTok channel at the start of the year which is a remix of face-forward content in a faceless way (if you see the channel, you’ll know exactly what I mean), and even with this, it’s much more of a PROCESS than my faceless videos.

Here’s where I think the future of faceless businesses are going…

Why Faceless?

There are a lot of introverts in the world.

Me included.

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Jenn Leach
Jenn Leach

Written by Jenn Leach

A coffee obsessed, Netflix binge watching cat mama writing over at https://www.millennialnextdoor.com. 📩 jenn@millennialnextdoor.com

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