Google Destroyed My Content Business

Here’s what I’m doing to bounce back

Jenn Leach
ILLUMINATION
Published in
3 min readApr 24, 2024

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Photo by Brett Jordan on Unsplash

It all started with the Helpful Content Update. Bloggers are STILL talking about it, six months later in the groups I’m in. I’ve never seen an update so devastating.

It devastated my small blog.

My top posts were getting 8K clicks a month and they dried up to barely 2K clicks/month.

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